What is Aliexpress?

Aliexpress (www.aliexpress.com) is a transaction-based wholesale platform built by Alibaba Group. It allows smaller buyers to buy small quantities of goods at wholesale prices.


Alibaba Company profile

Company Name: Alibaba Group
Alibaba Group Hong Kong Office: 24/F, Jubilee Centre, 18 Fenwick Street. Wanchai, Hong Kong
Alibaba.com Headquarters Address: 699 Wang Shang Road, Binjiang District, Hangzhou 310052, China
US Office: 3945 Freedom Cir., Suite 600, Santa Clara, CA 95054, USA
EMEA Office: 6/F, Meridien House, 42-43 Upper Berkeley Street, London, W1H 5QL, United Kingdom
Number of Total Staff: Alibaba Group, including its affiliated entities, employs more than 22,000 people in some 70 cities in Greater China, India, Japan, Korea, the United Kingdom and the United States.

Alibaba.com (HKSE: 1688) (1688.HK) is the global leader in e-commerce for small businesses and the flagship company of Alibaba Group.

Founded in 1999 in Hangzhou, China, Alibaba.com makes it easy for millions of buyers and suppliers around the world to do business online through three marketplaces: a global trade platform (www.alibaba.com) for importers and exporters; a Chinese platform (www.1688.com) for domestic trade in China; and, through an associated company, a Japanese platform (www.alibaba.co.jp) facilitating trade to and from Japan.

AliExpress.com & Alibaba.com

In addition, Alibaba.com offers a transaction-based wholesale platform on the global site (www.aliexpress.com) geared for smaller buyers seeking fast shipment of small quantities of goods. Together, these marketplaces form a community of more than 65 million registered users in more than 240 countries and regions.

How does AliExpress work?

Unlike its first wholesale platform Alibaba.com, the AliExpress.com site aims at global buyers who want to purchase wholesale products in small quantities instead of big quantities. For example, if you buy from suppliers at Alibaba.com, you may be required to place at least 100 pieces of items in a single order, but at AliExpress.com, you don’t have to place big orders – even when you buy 1 piece of an item there, you will get a low wholesale price. In recent years, small wholesale transactions seem to have dominated the wholesale arena as the number of online store owners soars. The biggest advantage of such business model is: small or medium-sized store owners can keep an inventory with a more flexible capital flow. By sourcing items for their inventories from wholesale marketplaces like AliExpress, it’s unnecessary to invest too much in a single purchase and they can get equally low prices on small transactions to earn high resell margins.

Why do people choose to use AliExpress?

Based on our findings, people choose to shop at AliExpress.com for good reasons. First, AliExpress belongs to the world’s biggest international wholesale company Alibaba.com and its credibility and legitimacy has been proven by countless customers around the world. Second, the wholesale transaction platform has the greatest number of suppliers as well as products to choose from. All suppliers have been verified upon their registration with AliExpress.com and the site provides Buyer Protection Service to ensure a secure shopping environment. The product directory at AliExpress covers an extensive range of products, including cell phones, computer & networking, electronics, apparel, auto parts & electronics, luggage & bags, jewelry & watches, health & beauty, weddings & events, home & garden, security & protection, shoes, sports & entertainment, toys & hobbies, promotional products and more.